Posted tagged ‘audemars piguet’

Schwarzenegger on your wrist

April 20, 2011

Audemars Piguet’s Arnold Schwarzenegger watch

schwarzenegger watch

Now a Arnie (of The Terminator fame) watch. You read it right. Audemars Piguet and Governor Arnold Schwarzenegger have collaborated to create the ultimate collector timepiece, The Royal Oak Offshore Arnold Schwarzenegger the Legacy Chronograph, a perfect blend of strength and control.

This limited-edition timepiece is a vibrant tribute to this long established friendship and like the previous designs in the Royal Oak Offshore portfolio draws inspiration from Arnold Schwarzenegger’s onscreen roles as well as his human values. Like all the timepieces created in close cooperation between Audemars Piguet and Governor Schwarzenegger, the Royal Oak Offshore Arnold Schwarzenegger The Legacy Chronograph is a masterpiece of rugged elegance. Since the collaboration debuted in 1999, the sale of these timepieces has also raised millions of dollars and brought awareness to After-School All-Stars, a charitable organization founded in 1992 by Schwarzenegger. To date charitable contributions from the watches has raised a total close to $10 million.

The Royal Oak Offshore Arnold Schwarzenegger The Legacy Chronograph is issued in a 1,500- piece limited edition, each engraved on the back with the inscription Royal Oak Offshore Arnold Schwarzenegger The Legacy. Inspired by the case of the Royal Oak Offshore Arnold All-Stars Chronograph it is the first Audemars Piguet watch to feature an all-ceramic 48-millimeter case middle and bezel. The watch is supplied with an anthracite aramid fibre strap, along with an additional strap in hand-sewn black crocodile leather with large square scales. Proceeds from sale of this model will serve to fund the “After School All Stars” foundation.

Schwarzenegger and AP’s powerful partnership dates to the summer of 1998 when the film star, a long-time connoisseur and collector of fine watches, visited Audemars Piguet’s headquarters in Le Brassus, Switzerland. Arnold’s eye for detail and appreciation of superb craftsmanship mirrored Audemars Piguet’s world-class reputation for technological innovation and cutting edge design. The following year, Schwarzenegger collaborated on the design for the first commemorative timepiece which heralded his film End of Days.

In the years to follow, the relationship expanded with the establishment of an on-going charitable partnership between AP and Arnold, who during the partnership became the 38th Governor of California. The fruits of these efforts are an array of limited-edition timepieces which include the introduction of the Jules Audemars Double X Chronograph created for The Sixth Day in 2001 followed by the Royal Oak Offshore T3 Chronograph, inspired by the 2003 film The Terminator 3, and the largest Offshore ever produced; the Royal Oak Offshore Arnold Schwarzenegger Chronograph with date and small seconds; a Jules Audemars Chronograph & Perpetual Calendar; and a Jules Audemars Dual Time Power Reserve as well as the Royal Oak Offshore All-Stars Chronograph in 2008. Furthermore, these watches have become highly sought after by collectors and aficionados alike.

Sachin bats for AP

April 6, 2011

Audemars Piguet live on Sachin’s wrist

sachin wearing audemars piguet

It was the most proudest moment for every Indians with India winning the ICC Cricket World Cup 2011. Cricketer  Sachin Teldulkar holding the World Cup against the backdrop of Gateway of India wearing his favourite watch, was a proud moment for Audermars Piguet.

Brand ambassador Sachin Tendulkar is a particularly keen devotee of haute horlogerie and proudly wears Royal Oak and Royal Oak Offshore watches. These collections embody a perfect combination of elegance, excellence and strength, qualities that Audemars Piguet particularly appreciates in its sport ambassadors.

Pic Courtesy Audemars Piguet

World Cup for cricket.Cricketer  Sachin Teldulkar holding the World Cup against the backdrop of Gateway of India wearing his favourite watch, was a proud moment for Audermars Piguet.

Brand ambassador Sachin Tendulkar is a particularly keen devotee of haute horlogerie and proudly wears Royal Oak and Royal Oak Offshore watches. These collections embody a perfect combination of elegance, excellence and strength, qualities that Audemars Piguet particularly appreciates in its sport ambassadors.

Pic Courtesy Audemars Piguet

Name calling ‘Time’

June 8, 2010

aishwariya rai for longines

Tweet: With slogans brands convey the Manufacture’s DNA

Be it any brand. Be it at any price. A watch tells the same time whatever dial it holds. However complicated it is? Yes, a branded and widely promoted/ advertised watch gives the wearer the feeling that s/he wears something what others haven’t been able to lay their hands on. When a timepiece becomes a product and acquires its an identity of its own a need arises to give it a personality.

T-I-M-E. Just four words. W-A-T-C-H. Five words. Interestingly, every watch manufacturer sees the word differently and conveys a message which is unique to its brand. We bring the catchphrases–the brands identify with.

Patek Philippe Begin Your Tradition

Carl F Bucherer For people who do not go with the times

Citizen Making of a Legend

Vacheron Constantin Dedicated to Perfection

Seiko Dedicated to Perfection

Richard Mille A Racing Machine on the Wrist

Hermes An Hermes Watch has time on its side

Chopard Time, incomparably crafted

Tag Heuer What are you made of?

Audemars Piguet The Watch of your life

Breitling Instruments for Professionals

Longines Elegance is an attitude

Breguet Sir Winston Churchill, from 1901, a client of Breguet

Messi, the football icon

May 17, 2010

Tweet: Lionel Messi signs with Audemars Piguet

lionel messi

Lionel Messi becomes the first footballer to associate his name with a prestigious Swiss watch brand, namely Audemars Piguet.

Discreet, humble and committed Messi is serving as a UNICEF goodwill ambassador. As Messi explains, “I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams… but sometimes our dreams need a little helping hand.”

In its undisputed leadership role within the field of Haute Horlogerie, Audemars Piguet naturally surrounds itself with strong and powerful personalities embodying excellence and daring in their own field – be it sport, art, or technology. These partnerships owe nothing to chance; they serve to reaffirm the authentic values conveyed by the Manufacture and centred on the passion for exceptional watches and the expertise they enshrine.

“Lionel Messi is an exceptional man, the greatest player of his generation. This young and talented athlete not only embodies pure sporting genius, but also the courage and the determination of a man who fights against all odds to pursue his dreams. Above and beyond his intrinsic value, we are welcoming a big-hearted man with valuable human qualities into the Audemars Piguet family”, said Philippe Merk.