Posted tagged ‘Breitling’

India’s first Watch Awards

July 14, 2010

Luxury watch brands give thumbs up to Watch World Awards

With entries from the famed Swiss brands like Cartier, Panerai, Bvlgari, Harry Winston, Ulysse Nardin, Parmigiani, Hublot, Breitling, Girrad Perregaux to name a few contesting for the maiden “AU Finja Watch World Award 2010” the stage is set for the Indian subcontinent’s first watch awards. The event instituted  by Watch World, India’s leading watch magazine, presents the maiden “AU Finja Watch World Award 2010”, rewards excellence in horology in order to recognize and reward the outstanding work in various departments of watch making and its marketing efforts.

From the “complicated watch of the Year” to “Best Concept Watch of the Year”; from “watch with artistic excellence” to “watch with best design”; from “best boutique” to “best marketing campaign on TV” the “AU Finja Watch World Award 2010” includes 13 product awards and six marketing and merchandising awards.

The jury for the Awards comprises of  Antoine Simonin, Swiss master watchmaker, teacher and author; Chhaya Momaya, grooming expert and socialite; Rohit Bal, leading fashion and product designer; and Padma Bhushan Michael Ferreira, four times World’s Billiards Champion and an ace luxury watch collector.

The award ceremony will be held on August 25 at Surajkund Lake Complex, Claridges Hotel, Delhi.

Hope Balloon

June 25, 2010

Breitling raises $140,000 to fight noma

orbiter 3

Watchmaker Breitling’s round-the-world tour, launched in 2009 to commemorate the feat achieved by Breitling Orbiter 3 ten years earlier, has so far raised almost one hundred thousand euros (USD 140,000) to be devoted to fighting Noma, one of the most dreadful diseases to affect children.

Celebrating the 10th anniversary of the first non-stop round-the-world balloon flight involves a “hot-air balloon” replica of the famous Breitling Orbiter 3, flown by Brian Jones – one of the two heroes of the original record-setting accomplishment in 1999. In addition to a number of stopovers in Europe, the journey to date has provided opportunities to visit Israel, Japan, Australia and the United States – as well as a detour via Curaçao in the Dutch West Indies, where no balloon had ever yet ventured.

The funds raised during this round-the-world tour organized by Breitling are intended to support the fight against noma which disfigures and kills tens of thousands of children around the world every year. The Winds of Hope foundation, created by Breitling and the two balloon pilots, Brian Jones and Bertrand Piccard, just after their exploit, aims to eradicate this scourge by launching prevention and early-screening programs in the most severely affected countries. The foundation is currently active in five African countries, and the funds raised in recent months will enable it to begin taking action in at least two other countries. This world tour is to continue in 2010, with several events to be held in Ireland, Switzerland and North America.

Name calling ‘Time’

June 8, 2010

aishwariya rai for longines

Tweet: With slogans brands convey the Manufacture’s DNA

Be it any brand. Be it at any price. A watch tells the same time whatever dial it holds. However complicated it is? Yes, a branded and widely promoted/ advertised watch gives the wearer the feeling that s/he wears something what others haven’t been able to lay their hands on. When a timepiece becomes a product and acquires its an identity of its own a need arises to give it a personality.

T-I-M-E. Just four words. W-A-T-C-H. Five words. Interestingly, every watch manufacturer sees the word differently and conveys a message which is unique to its brand. We bring the catchphrases–the brands identify with.

Patek Philippe Begin Your Tradition

Carl F Bucherer For people who do not go with the times

Citizen Making of a Legend

Vacheron Constantin Dedicated to Perfection

Seiko Dedicated to Perfection

Richard Mille A Racing Machine on the Wrist

Hermes An Hermes Watch has time on its side

Chopard Time, incomparably crafted

Tag Heuer What are you made of?

Audemars Piguet The Watch of your life

Breitling Instruments for Professionals

Longines Elegance is an attitude

Breguet Sir Winston Churchill, from 1901, a client of Breguet

Ocean Rider

June 7, 2010

Tweet: Breitling’s Superocean lives up to its name


Superocean! That’s name of Breitling’s latest maritime watch with rubber moulded bezel enlivened by sloping numerals and a fluted pattern, the strikingly distinctive dial echoing the vigorous geometrical motifs with applied hour-markers and numerals standing out clearly against a matt black base and a self-winding chronometer-certified movement.

Initially born in 1957, Superocean’s latest avatar is more youthful, dynamic and modern.  It is water resistant to 1,500 meters (5,000 ft) thanks to the ultra sturdy construction of its case, a screw-locked crown and an extremely sophisticated gasket system. Available in blue, yellow, red, silver and black — to adorn the beveled inner bezel ring surrounding the Abyss black dial the case is fitted with lateral reinforcements to protect the crown from the hazards involved in underwater adventures. It is also equipped with a safety valve at 10 o‘clock, which serves to balance out the differences in the internal and external pressure of the watch. As soon as internal overpressure reaches about 3 bars, this valve automatically releases the helium stored up after time spent at great depths, thus preventing the case from exploding.

Thanks to luminescent Super-luminova coating the readability of the watch is accentuated making it all visible even in ocean darkness. Security is provided by a thick sapphire crystal glare-proofed on both sides to avoid any glinting that might reduce readability in dim light. Finally, the knurled relief of the bezel facilitates handling even with gloves — much like the large fluted crown. Price: Rs 140,924 to Rs 161,559.

Available at Ethos Summit stores across India.

Your buddy at 3,300ft.

February 14, 2010

Breitling Sewolf Avenger

A special version of the Breitling’s Avenger Seawolf Chrono – the only chronograph that is watertight and fully operational at a depth of 3,300 ft – the new Blacksteel limited edition was unveiled recently. Black is the keynote here, variously interpreted in the steel case subjected to an ultra-resistant carbon-based treatment; the unidirectional rotating bezel; the large screw-locked crown and non-slip pushpieces; and on the dial base creating a striking backdrop for the white luminescent hands, hour markers and red-rimmed counters.

Avenger Seawolf Chrono’s limited edition greatest feat is hidden inside its case, thanks to its magnetic pushpiece system. This exclusive Breitling patented device serves to activate the controls through the metal of the case, without any direct mechanical contact. Most chronographs cannot be used when diving, however Avenger Seawolf is watertight and fully operational at a record depth of 3,300 ft. Equipped with a decompression valve and a glare-proofed sapphire crystal guaranteeing optimal readability in all circumstances, its SuperQuartz™ calibre ensures a level of accuracy 10 times superior to that of standard quartz movements, enabling it to measure times to within 1/10th of a second complete with split-time indications. Issued in a 2000-piece worldwide limited edition, Avenger Seawolf’’s inner bezel ring is adorned with a windrose serving to memorise a course – either underwater or in the air.