Posted tagged ‘lionel messi’

Messi, the football icon

May 17, 2010

Tweet: Lionel Messi signs with Audemars Piguet

lionel messi

Lionel Messi becomes the first footballer to associate his name with a prestigious Swiss watch brand, namely Audemars Piguet.

Discreet, humble and committed Messi is serving as a UNICEF goodwill ambassador. As Messi explains, “I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams… but sometimes our dreams need a little helping hand.”

In its undisputed leadership role within the field of Haute Horlogerie, Audemars Piguet naturally surrounds itself with strong and powerful personalities embodying excellence and daring in their own field – be it sport, art, or technology. These partnerships owe nothing to chance; they serve to reaffirm the authentic values conveyed by the Manufacture and centred on the passion for exceptional watches and the expertise they enshrine.

“Lionel Messi is an exceptional man, the greatest player of his generation. This young and talented athlete not only embodies pure sporting genius, but also the courage and the determination of a man who fights against all odds to pursue his dreams. Above and beyond his intrinsic value, we are welcoming a big-hearted man with valuable human qualities into the Audemars Piguet family”, said Philippe Merk.