Posted tagged ‘tag heuer’

Rejoice F1 fans

October 15, 2011

TAG Heuer launches two watches to coincide with Formula 1, one each for men and women

TAG Heuer is honouring its longstanding relationship with motor racing with its “Mastering Speed for 150 years” celebrations by launching a very special ‘India Racing Edition’ . This also coincides with the maiden year of Formula One launch in India and therefore, serves a perfect offering for both TAG Heuer and F1 fans.

TAG Heuer India Racing

The TAG Heuer Carrera Tachymeter Chronograph has been chosen for this special edition. This 200 pieces numbered limited edition has been adorned with the logo of ‘Mastering Speed for 150 Years’ with striking India colors – Saffron and Green. The presence of the car shaped logo on the dial adds to the thrill of TAG Heuer fans as well as car racing enthusiasts. The ‘Mastering Speed for 150 Years’ logo has been placed on the dial at 9 ’o clock as well as on the Sapphire Crystal case back. The chronograph hand along with the thread stitching on the leather strap is in India saffron colors, which provides a fresh, enthusiastic appeal and captures the soul of TAG Heuer, which is, innovation, prestige, performance and precision. Price Rs 1, 99,000

TAG Heuer F1 Lady Gold

For the new bride to be, TAG Heuer Formula 1 Lady Gold Ceramic combines the best of both worlds: gold-ceramic; reliable-chic; masculine-feminine. With accents of gold, it’s a truly unique timepiece. The bezel is an exquisite polished gold plated (18K 2N) & ceramic with 84 Wesselton diamonds and the bracelet plated in shimmering gold. The white diamond dial, with 11 to Wesselton diamonds and luminescent markers on polished gold plated minute and hour hands, add an extra edge to this one of a kind timepiece apt for her special day. Price Rs 1, 99,000

TAG watch on India F1

May 9, 2011

TAG  Heuer India’s Formula One Watch only 200 pieces

SRK launches F1 Watch

TAG Heuer, the worldwide leader in sports watches and chronographs, has tied up with the Buddh International Circuit, the venue of the first Formula One race in India.  With this TAG Heuer will gain exclusive rights in the watch category which grants it access to the branding, logo and image rights of the race track. Buddh International Circuit will see the launch of the first ever F1 in India on 30th October 2011. F1 racing’s governing body, the FIA has tentatively indicated the inclusion of the Indian Grand Prix for October 2011, subject to homologation of the circuit.

Announcing the tie-up, Shah Rukh Khan, TAG Heuer Brand Ambassador, said, “I am very excited to be a part of the brand’s celebration of its motor racing heritage. We hope to bring a lot of motor racing excitement to TAG Heuer customers through this very special watch as well as other exciting events to follow during the course of the year. The 5.14km long Buddh International Circuit has been designed by world renowned German architect and racetrack designer, Herman Tilke, who has also designed other world class race circuits in Malaysia, Bahrain, China, Turkey, Indonesia, the UAE, South Africa, South Korea and the US. It has been designed as one of the fastest, most exciting motor racing circuits in the world. The track’s combination of 16 corners, high- speed straights and dramatic changes in elevation have been designed to provide ample opportunities for overtaking, which is what makes motor racing exciting.

tag heuer Carrera F1 India

To commemorate the tie up, TAG Heuer has announced the launch of 200 pieces “India limited edition” watch. This numbered limited edition has been adorned with the logo of the racing circuit in striking India colors – Orange and Green. The presence of the circuit map on the dial adds to the thrill of the TAG Heuer fans as well as car racing lovers. The Buddh International Circuit logo and map have been placed on the dial at 9 ’o clock and the chronograph hand along with the thread stitching on the leather strap is in India saffron colors. It provides a fresh, enthusiastic appeal and captures the soul of TAG Heuer which is innovation, prestige, performance and precision.

The TAG Heuer Carrera Tachymeter Chronograph has been chosen for this very special Limited Edition of 200 watches. The 200 piece limited edition will be available for sale in September end this year. TAG Heuer will soon initiate a booking procedure for the limited edition watches.

Monaco V4 Next Gen

November 20, 2010

TAG Heuer’s Monaco V4 Next Gen Rose Gold Ruthenium and Ceramic


monaco v4

The just-launched Monaco V4 Next Generation Rose Gold Ruthenium and Ceramic has the latest version of TAG Heuer’s groundbreaking V4 technology. It is also the brand’s most stylish creation in rose gold to date.


The double-patented Monaco V4 is the world’s first watch with a high-yield mechanical belt drives and a linear rewinding system. Its audacious design is based on the oversized, square-faced Monaco, first seen on Steve McQueen’s wrist in the 1970 race film Le Mans.

In this new “Next Generation” version, the case is even bigger (41mm instead of 39mm) and made of polished massive rose gold with fine-brushed silicon nitride “ceramic” inserts. The inserts visually lighten the squared shape of the watch, and the newly angled planes of the bevelled crystal give the watch a more fluid and contemporary profile.

Other rose gold components are the hand-applied faceted indexes on the dial, the minute and hour hands, the small second hand at 4 o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding buckle. The strap itself is in ultra-soft, large-scale alligator, with anthracite hand stitching, titanium inserts and a rubberized leather lining.

Visible through the timepiece’s anti-reflective sapphire crystal front and back — the V4’s avant-garde architecture remains unchanged (tungsten ingot linear mass, two pairs of barrels in series, set in parallel and linked by belts), but the finishes have been completely revisited, with a high-resistance black ruthenium coating on the back plate and the Côtes de Genève decorated bridges. The beautiful black juxtaposes superbly with the white “V4” and “TAG Heuer” engravings on the dial, and with the patented transmission and rewind white belts, now in high-contrast, high-tech white polymers exclusively developed for the new timepiece. Only 60 pieces worldwide.

Gift Ideas for the Bride

September 10, 2010

TAG   Heuer’s Bridal Collection

It’s the season for weddings and festivities! And what better way to celebrate than to gift your better half that perfect watch. A watch that is an extension of their personality. TAG Heuer presents it’s Bridal Collection, a selection of the brand’s most classy and elegant pieces to match your exclusive moment.

Link Lady Diamond Dial and Bezel Steel and gold

link lady diamond

A diamond is forever: paying tribute to this precious stone and to sophisticated women such as its ambassador Maria Sharapova, TAG Heuer has created a timeless collection of sports and fine jewellery editions. Mounted on the Link’s signature double-S bracelet, the curves and refined lines of the chronograph evoke grace and femininity. This elegant, feminine version of the Link, with a 27 mm diameter, has a natural mother of-pearl dial. 52 top Wesselton diamonds are set on the fixed bezel and 11 on the dial, making the Link an adaptable timepiece, fitting for every occasion. Price Rs 2,01,000

Link Calibre 16 Automatic Chronograph (Steel and Gold)

link calibre 16 automatic

The Link Calibre 16 automatic chronograph appeals to sports fans and lovers of elegant and contemporary watches. Powerfully designed, it has a fixed bezel with tachymetre scale, a scratch-resistant convex sapphire crystal with double-sided anti-reflective treatment,  sapphire case back and a folding buckle in solid steel. This timepiece is available in 4 dial versions: black, silver, anthracite and blue. Price: Rs 1,90,000

Grand CARRERA Calibre 17 RS Chronograph

grand carerra calibre

This Rose Gold (18K)  43 mm watch is in limited edition. 500 pieces with silver dial / 500 pieces with brown dial. Rs 9,00,000.

Formula 1 Lady Steel and Ceramic

TAG Heuer asked tennis superstar Maria Sharapova to help design its new TAG Heuer Formula 1 ceramic watches because she is a woman — a TAG Heuer woman — endowed with special qualities and the systematic approach that comes with the territory. Strong and exquisite, ceramic it is especially appealing to women. Combined with stainless steel, it creates a sublime bracelet with butterfly clasp — perfect for the most delicate wrist. The bezel on the jewelled version sparkles with 36 diamonds.

f1 lady steel

The black edition is perfect for night on the town; the white, for anytime and anyplace. For total star power, opt for the fully set bezel version with a new bracelet in ceramic and steel — the ideal accessory for those seeking something different, not overly showy or ostentatious, and always in the best of taste, no matter the circumstance.  Price Rs 99,000.

TAG Heuer Carrera Lady Diamond (Black)

Built for speed, the gorgeous TAG Heuer Carrera Tachymetre is the must-have accessory for women in the fast lane. Stylish and slightly vintage looking it bears resemblance to its masculine equivalent yet set apart by its feminine charms: a petite 27mm case, 13 diamonds on the index, a diamond-set bezel, and steel bracelet. Simplicity and efficiency are the governing style principles, revisited with the TAG Heuer woman’s superlative elegance and grace Price Rs. 1,99,000

Carrera Calibre 4 Lady with Diamond Dial &Bezel

TAG Heuer offers a dressed-up interpretation of its classic Carreea for women who share the brand’s driving passion. The ladies’ Carrera Calibre 4 features a mechanical movement, clean design, 27 mm case and polished/ fine-brushed steel gold bracelet. The bezel sparkles with 54 top Wesselton diamonds. The appeal of a mother-of-pearl dial with diamond-set markers is heightened by a spiral effect. This model is also available in a steel version, reinforcing its identity as a piece of fine jewellery. Built for speed, the gorgeous TAG Heuer Carrera Calibre 4 Lady is the must-have accessory for women in the fast lane. Bearing resemblance to its masculine equivalent yet set apart by its feminine charms. Rs 2,70,000.

carerra calibre 16 chrono

Carerra Calibre 16 Chronograph

The refined dial has a spiral effect and the tachymetre scale on the bezel is solid gold. In steel and gold, the automatic TAG Heuer Carrera Calibre 16 Chronograph has incomparable allure. The seductive chocolate edition of the TAG Heuer Carrera Calibre 16 Chronograph has elegant and trendy retro appeal. Chocolate dial, sporty orange accented chronograph seconds hand at the center, tachymetre scale and matching brown leather strap. At once vintage and contemporary, it is an instant classic. Price Rs 1,99,000

TAG’s 150th anniv gift

August 6, 2010

TAG Heuer Monaco V4 for Rs 49.9 lakhs

For lovers of TAG Heuer watches the wait is over for the six-year in making Monaco V4 has been launched.  The watch which has won awards like Best Design at the Grand Prix d’Horlogerie de Genève, Wallpaper Magazine’s “Watch of the Year” and Popular Science’s “Best of What’s New” is now available in India. An exclusive luxury edition of only 150 pieces in platinum, Monaco V4 revolutionizes the fundamental principles of mechanical watchmaking

 monaco v4 front/back Unveiled as a Concept Watch at BaselWorld in 2004 many had then were not sure that it would become a reality.  The Monaco V4’s avant-garde look outside matches the revolutionary movement inside. The stylish strap is in large-scale alligator, hand-stitched with a titanium insert. The overall design is breathtakingly new, unlike anything ever seen, yet the influence of Steve McQueen’s square-faced Monaco is apparent at a glance, as is the spirit and DNA. Hand-assembled at TAG Heuer by “Meilleur Ouvrier de France” watch master Denis Badin, brings the timepiece full circle: from the most cutting-edge techniques of the present era to the most time-honoured traditions of artisanal craftsmanship. Price Rs 49.9lakhs.

Want to the watch call 011 47474141

Name calling ‘Time’

June 8, 2010

aishwariya rai for longines

Tweet: With slogans brands convey the Manufacture’s DNA

Be it any brand. Be it at any price. A watch tells the same time whatever dial it holds. However complicated it is? Yes, a branded and widely promoted/ advertised watch gives the wearer the feeling that s/he wears something what others haven’t been able to lay their hands on. When a timepiece becomes a product and acquires its an identity of its own a need arises to give it a personality.

T-I-M-E. Just four words. W-A-T-C-H. Five words. Interestingly, every watch manufacturer sees the word differently and conveys a message which is unique to its brand. We bring the catchphrases–the brands identify with.

Patek Philippe Begin Your Tradition

Carl F Bucherer For people who do not go with the times

Citizen Making of a Legend

Vacheron Constantin Dedicated to Perfection

Seiko Dedicated to Perfection

Richard Mille A Racing Machine on the Wrist

Hermes An Hermes Watch has time on its side

Chopard Time, incomparably crafted

Tag Heuer What are you made of?

Audemars Piguet The Watch of your life

Breitling Instruments for Professionals

Longines Elegance is an attitude

Breguet Sir Winston Churchill, from 1901, a client of Breguet

Karun Chandhok TAG’s brand emissary

May 11, 2010

Tweet: F1 Driver Karun Chandhok TAG Heuer’s latest Brand emissary

karun chandhok with jean chritophe babin

India’s motor racing prodigy and Formula One driver, Karun Chandhok is TAG Heuer’s latest Brand Ambassador.

Chandhok will make his first official appearance as the TAG Heuer brand ambassador on May 19 in New Delhi at TAG Heuer’s 150 years anniversary celebration event.  Besides Shah Rukh Khan Chandhok is the second Indian  to become Tag Heuer’s  brand ambassasor.

Having made it to Formula One, the highest level of motor sport, by joining Hispania F1 team in 2010 at a young age of 26, Karun Chandhok epitomizes immense talent.

Speaking on the occasion, Jean-Christophe Babin, President & CEO, TAG Heuer, “It is with great pleasure that I announce Karun Chandhok joining the TAG Heuer family. He is an exceptional star and a great addition to TAG Heuer’s stupendous roster of F1 racing ambassadors like 2008 and 2009 Formula One Champions Jenson Button and Lewis Hamilton, Ayrton Senna, Juan Manual Fangio, Alain Prost, to name a few.”

“In the past, I have worked closely with the brand on many occasions and now to be made Brand Ambassador in its 150th year, is a dream come true. I look forward to an exciting partnership with TAG Heuer and look forward to working with them”, said TAG Heuer Brand Ambassador Karun Chandhok.