Jazz Party

Tags: Piaget’s Jazz collection

Jazz is the soul of Piaget’s new creative collection unveiled at SIHH Geneva in 2010. In a jazz club, a pianist picks out a few notes progressing from blues to an improvised swing tune. It’s dance time: a singer takes the stage, oozing seduction. Her velvet voice takes over from the band to tell a private story and to transform itself into a precious moment.

Limelight “Secret” watch

The black dial Limelight “Secret” watch with 18-carat white gold case set with 19 brilliant-cut diamonds comes with 3 baguette-cut diamonds, 8 square-cut diamonds and 4 baguette-cut black spinels  has Piaget 56P quartz movement. The18-carat white gold bracelet is set with 135 brilliant-cut diamonds), 2 baguette-cut diamonds, 53 square-cut diamonds and 21 baguette-cut black spinels. Ref. G0A35167

Limelight watch

The 18-carat white gold case and ellipse set Limelight watch with 120 brilliant-cut diamonds, 18-carat white gold dial set with 65 brilliant-cut diamonds has Piaget 56P quartz movement. The 18-carat white gold pin buckle set with 15 brilliant-cut diamonds comes black satin strap.

The Piaget Polo Tourbillon Relatif 18-carat white gold watch with black grand feu enamelling according to the champlevé technique depicts jazz music instruments.

Tourbillon Relatif face

This Manufacture Piaget 608P mechanical hand-wound flying tourbillon movement is 3.28 mm thick with power reserve of 68 hours appx. The enamelled case-back portrays a jazzman. The black alligator leather strap watch comes with 18-carat white gold folding clasp.

Polo Tourbillon Relatif back

This one-of-a-kind model has the profile at 3 o’clock pictures musical instruments such as a drum kit and a trumpet. The crown evokes the bass drum of the Limelight Jazz Party drum kit.

Polo Tourbillon Relatif profile

The profile at 9 o’clock shows a piano and a double bass.

SIHH Presentation: Do’s and Don’ts

Presentation in process at SIHH Geneva 2010

When you attend a presentation you go there with lot of expectation: of being cajoled, wooed or pleased. Attending almost three presentation a day at SIHH 2010—the Mecca of premium Swiss watches—you are either bored by the time one has ended or sleepy when the next begun.

That brings me to the question: what makes a good presentation?

It should excite, attract or impress you. In short when the presentation is over you tell yourself: Wasn’t that was really good?

This year the presentations at SIHH were brief, finished within half and hour. Most of them began on time and at times even earlier (The presenter getting the cue from the occupied seats and with no place to stand).

Let me begin with what most considered the boring one. Jean Richard. The presenter went on with technical details. His text was dry and he delivered it as a lecture. It would have been better if he had asked the journalists to just read the brochure. It would have saved everybody’s time. A dandy looking man with two-day stubble on his chin displayed the watches.

In the same league was Greubel Forshey despite having products the world is crazy about and have wait for years to get one.

Mont Blanc has an interesting product in Metamorphosis but asking a watchmaker who is not conversant in English to explain the project behind was poor choice.

Baume & Mercier’s Facebook application was really good stuff. The women in the audience were not pleased to find that there was nothing for them in the new launches.

Van Clef Arpels have great watches and the lady who presented them did a good job wooing the audience with each new product. In fact, she has been doing the job very well.  They had products, which made people talk.

Richard Mille is not a brand that rings a bell. The brand’s presentation got the “wah..wahs”. For it was cheeky, humorous and though held post-lunch, when most feel sleepy, it kept the audience asking for more. The technical specifications were thrown not to scare the listeners but put matter-of-factly. An interesting presentation and what a good presentation should be. At the end the presenter admitted that he is a former journalist. May be that was the reason it was done so well.

Piaget as usual was good. Making a show of it with a jazz musician playing, models sashaying with the products in a nightclub décor.

Cartier, the Big C brand got the “oohs” and “aahs”. No, not for the presentation but for its diamond studded watches.

Diamond by the Hour

Breguet Montre Le Petit Trianon

You don’t need to be a goddess, a dream-maiden, a femme fatale, or a Hollywood starlet to adorn a Swiss high-end jewellery watch. But you surely need to have a taste to wear a Breguet or a Cartier! So what if your new acquisition for your wrist costs more than a Bugatti Veyron.

Read on http://www.btwmag.com/boutique.htm